The Profound Impact of Product Line Strategy: Your Guide ...
O'Connor, Paul James
Is your product line faltering? Is your organization running as fast as it can without gaining on competition, growing the business, or increasing customer satisfaction? In The Profound Impact of Product Line Strategy world-renowned expert, Paul O'Connor talks straight about how to turn poor product lines into great ones and start superb new product line strategies from scratch.An innovation and product management consultant to some of the wor...